I found some interesting information about one of the concepts of composition in photos. I think this concept will help with creating interesting and catchy pictures.
After all, what do we sell? It is not a thing — clothes, soap, photo backgrounds. Many people sell that. Our customers do not buy specific items, they make their choice on the basis of their own internal reasons (as they say now, to close their pain). We all buy time, joy, health, an opportunity to relax or to make money.
Based on this, our photos should offer that. There should be the subject and a so-called message in photos, the emotion we want to convey to our buyer.
Within the borders of the photo the image consists of two spaces that always interact. This is the subject of the photo and the space that surrounds it. It does not simply surround, it forms a final image for our customer.
Speaking scientific terms, the place that the subject takes in a photo is a positive space. And the space that surrounds it — the negative space.
I want to say that it is very convenient to assemble the photo from this point of view. If we have one object (a doll, for example) or multiple objects that are merged (a cup and c saucer), so we have one positive space.
If we have two main objects (two dolls standing against each other, a handmade soap and a body butter), the positive space is divided into several parts.
Everything else is negative space. And it is a full member of the photo, as its boundaries determine what you shoot. It also sets the tone, story or emotion in the photo. Nature hates vacuum. So does the photo.
Does everyone remember the rules of composition?
Do not put the subject on the edge of the photo, do not divide the photo by a vertical line, do not clutter the surrounding space by a multitude of disparate objects. If you look at these restrictions from the point of view of negative space, everything becomes much easier — do not violate the integrity, do not break and clutter the space. Keep the balance, gentlemen!
All selling photos (or just all the photos) begin with the story, because the negative gives us a story, not only the air for the main object. We see the scene, the circumstances, the surroundings, and therefore the emotion or some idea which it passes on to our customers. Just remember, the main feature of negative space is a kind of homogeneity. A smooth background with no sharp spots of color; there may be items, but they are a bit blurred, distant from the subject and are perceived as parts of a whole.
By the way, you can see major mistakes if you consider the photo from this point of view
1. The merging colors of the background and the object. White on white, a black cat in a dark room... well, you understand. The negative space forms the boundaries of the positive space and in this case, the boundaries are blurred. So is the integrity of the main object.
2. A dump. It is the opposite effect. In this case, the negative space draws attention, and again integrity and balance are lost.
3. The collapse of the composition. This is when the negative space contains objects that are not associated with the general idea of the picture. Especially if these objects are brighter or bigger or more clearly marked. There is a new, the second positive space, which draws attention to itself and creates an imbalance.
Now let's talk about how to use the negative space.
1. Isolate an object and draw attention to it. A blurred background, a similar or contrasting background — and the negative space makes the object stand out, clearly delineating the border. The viewer's eyes rest on the empty areas of the picture. This improves the perception of pictures. Negative space helps to avoid overloading of photos.
2. Set an emotion or mood. Depending on the color, the fullness (or loading) of the photo we have a specific emotion. Bright colors can cause feelings of energy and cheerfulness, muted colors give a sense of calm, order and silence, removing all the distracting elements.
If you fill a photo with certain objects, you can create photos in the style of Provence, vintage, minimalist. It all depends on the ideas.
3. Simplicity. Using the settings of the camera you can simplify the overall composition and make the main object to stand out, if necessary. Depth of field, lighting, changed camera angle — it depends on the situation and the main idea of a picture.
Even the girl in the bright dress can be distinguished on the background of a colorful multi-herb meadow. For example, you can create a shallow depth of field and darken the background. Or a perfume against the bright lights of the night city.
Minimalism can be attributed here — a subject on a white background. But minimalism can be expressed in a more interesting way. In order to hold the eyes of a customer, it is desirable that the negative space is textured. Texture makes even an empty space interesting and makes customers to look at the photo for a long time.
And one more thing in the end (a small one!)
There is a rule — there must be twice as much as negative space comparing with positive space.
For example, the subject on a photo background should take no more than 30% space of the total area. Then you can shoot at different angles, and trim off the excess without the risk that your subject will be closely.
When used properly, negative space provides a natural balance with the positive space in the composition stage. It is difficult to reach such a balance in practice, because the definition is quite subjective.
By the way, cool bloggers predict that next year the trend will be non-standard negative space. It is primarily shooting outdoors. Let's wait and see.
The author of the last nature photo is Alexander Slyadnev
I wish you success!!